Fisher Price™ College Savings Credit Card
Developing a forward-thinking financial product with engaging user experiences and strategic market positioning
Role
Marketing Creative Lead
Industry
Financial Services
Duration
6 months
Stage 1. Market Research and Analysis
Conducted brainstorming sessions and created mood boards to establish the visual direction and overall design strategy for projects.
Defined project goals and user needs through research and collaboration with stakeholders to ensure the design aligns with business objectives.
Stage 2. Concept Development and User Flow Design
Developed initial design concepts and created mood boards to establish the visual direction and overall design strategy.
Mapped out user journeys and interaction paths to create a seamless and intuitive user experience.
Stage 3. UI Design and Prototyping
Designed detailed wireframes and high-fidelity prototypes in Figma, focusing on user interface elements and functionality.
Created visual assets, ensuring consistency with brand guidelines and effective communication.
Stage 4. User Testing and Iteration
Conducted user testing sessions to gather feedback on the prototypes and identify areas for improvement.
Iteratively refined the prototypes and design elements based on user insights and stakeholder feedback.
Stage 5. Final Handoff and Program Launch
Prepared design specifications and assets for handoff to developers, ensuring a smooth transition from design to development.
Collaborated with the development team to support the implementation process and ensure the final product met design standards and user needs for launch.
Reflections
Working on this project taught me the importance of understanding the entire design process, encompassing everything from market research to final handoff and launch. I learned to adopt a user-centric approach, gaining valuable insights through user testing and iteration, which reinforced the need for continuous feedback and refinement. The experience underscored the significance of collaboration and clear communication with stakeholders and the development team, ensuring that design visions were effectively implemented. Additionally, creating high-fidelity prototypes and adhering to brand guidelines sharpened my attention to detail, while navigating challenges and making iterative improvements enhanced my adaptability and problem-solving skills, leading to a well-crafted final product.
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