Skills Sharpened. Shared Success Awaits.
Armed with a hefty toolkit in UX/UI, digital, and print design, and extensive experience in creative marketing, I'm looking to help steer the ship in a leadership role. Ready for challenges that keep me on my toes and inspire the team to think outside the box—because, let's face it, that's where all the fun happens.
PROFESSIONAL EXPERIENCE
Winters Design Austin, TX
Product & Brand Designer November 2024 - Present
Lead end-to-end design projects across digital, print, and brand experiences for a variety of clients. Collaborate with teams to create visually compelling, user-friendly solutions that balance creativity with functionality.
Develop branding, marketing, digital, and print assets that enhance client visibility and engagement.
Create user-focused designs for websites, apps, presentations, and promotional materials.
Balance creative direction, problem-solving, and production needs in fast-paced environments.
Adapt to various industries, tailoring custom design solutions for each project.
Oversee everything from branding and visual identity to UI/UX, print materials, and promotional campaigns.
PROFESSIONAL EXPERIENCE
Winters Design Austin, TX
Product & Brand Designer November 2024 - Present
Lead end-to-end design projects across digital, print, and brand experiences for a variety of clients. Collaborate with teams to create visually compelling, user-friendly solutions that balance creativity with functionality.
Develop branding, marketing, digital, and print assets that enhance client visibility and engagement.
Create user-focused designs for websites, apps, presentations, and promotional materials.
Balance creative direction, problem-solving, and production needs in fast-paced environments.
Adapt to various industries, tailoring custom design solutions for each project.
Oversee everything from branding and visual identity to UI/UX, print materials, and promotional campaigns.
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - Present
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Delivered 32% increase in overall program growth for a flagship partner by launching and optimizing key acquisition channels, paid social and email.
Spearheaded the development of a new programs from ideation to launch, encompassing brand creation and visual asset design.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Engaged with external vendors and freelancers, ensuring timely project completion and adherence to company standards.
Developed and implemented EMOB strategies to stimulate engagement for early-stage card holders.
Led various cardholder events and directed in-person promotional events to boost product awareness and drive acquisitions.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Built strong relationships to ensure long-term collaboration and business growth.
Roohan Realty
Graphic Designer | Marketing Specialist | Photographer | Videographer
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - November 2024
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Played a key role in developing new programs from ideation to launch, including branding and visual assets.
Collaborated with product managers, developers, and stakeholders to deliver creative design solutions.
Conducted user research and usability testing to inform the development and enhancement of user engagement strategies, ensuring the usability of new and existing products.
Created pre-screen direct mail application flows, enabling pre-qualified customers to easily apply for the card, enhancing user experience and application efficiency.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Built strong relationships to ensure long-term collaboration and business growth.
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - November 2024
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Played a key role in developing new programs from ideation to launch, including branding and visual assets.
Collaborated with product managers, developers, and stakeholders to deliver creative design solutions.
Conducted user research and usability testing to inform the development and enhancement of user engagement strategies, ensuring the usability of new and existing products.
Created pre-screen direct mail application flows, enabling pre-qualified customers to easily apply for the card, enhancing user experience and application efficiency.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Built strong relationships to ensure long-term collaboration and business growth.
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - Present
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Delivered 32% increase in overall program growth for a flagship partner by launching and optimizing key acquisition channels, paid social and email.
Spearheaded the development of a new programs from ideation to launch, encompassing brand creation and visual asset design.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Engaged with external vendors and freelancers, ensuring timely project completion and adherence to company standards.
Developed and implemented EMOB strategies to stimulate engagement for early-stage card holders.
Led various cardholder events and directed in-person promotional events to boost product awareness and drive acquisitions.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Built strong relationships to ensure long-term collaboration and business growth.
Roohan Realty
Graphic Designer | Marketing Specialist | Photographer | Videographer
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
Roohan Realty Saratoga Springs, NY
Graphic Designer | Marketing Specialist February 2019 - March 2022
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
Roohan Realty Saratoga Springs, NY
Graphic Designer | Marketing Specialist February 2019 - March 2022
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - Present
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Delivered 32% increase in overall program growth for a flagship partner by launching and optimizing key acquisition channels, paid social and email.
Spearheaded the development of a new programs from ideation to launch, encompassing brand creation and visual asset design.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Engaged with external vendors and freelancers, ensuring timely project completion and adherence to company standards.
Developed and implemented EMOB strategies to stimulate engagement for early-stage card holders.
Led various cardholder events and directed in-person promotional events to boost product awareness and drive acquisitions.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Built strong relationships to ensure long-term collaboration and business growth.
Roohan Realty
Graphic Designer | Marketing Specialist | Photographer | Videographer
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
Graphic Precision Glens Falls, NY
Graphic Designer Contractor May 2017 - January 2019
Successfully manage and coordinate graphic design projects from concept through completion. Work closely with clients and team members to create designs, visions, and consistently meet deadlines and requirements within budget parameters.
Collaborate with clients and team members to develop ideas and strategies that would best suit the client’s needs.
Responsible for delivering the creative assets as well as presenting the work back to clients for final approval.
Leverage Wordpress/GoDaddy to create websites for local businesses.
Graphic Precision Glens Falls, NY
Graphic Designer Contractor May 2017 - January 2019
Successfully manage and coordinate graphic design projects from concept through completion. Work closely with clients and team members to create designs, visions, and consistently meet deadlines and requirements within budget parameters.
Collaborate with clients and team members to develop ideas and strategies that would best suit the client’s needs.
Responsible for delivering the creative assets as well as presenting the work back to clients for final approval.
Leverage Wordpress/GoDaddy to create websites for local businesses.
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - Present
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Delivered 32% increase in overall program growth for a flagship partner by launching and optimizing key acquisition channels, paid social and email.
Spearheaded the development of a new programs from ideation to launch, encompassing brand creation and visual asset design.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Engaged with external vendors and freelancers, ensuring timely project completion and adherence to company standards.
Developed and implemented EMOB strategies to stimulate engagement for early-stage card holders.
Led various cardholder events and directed in-person promotional events to boost product awareness and drive acquisitions.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Built strong relationships to ensure long-term collaboration and business growth.
Roohan Realty
Graphic Designer | Marketing Specialist | Photographer | Videographer
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
EDUCATION
State University of New York at Cortland Cortland, NY
Bachelor of Arts: New Media Design May 2017
EDUCATION
State University of New York at Cortland Cortland, NY
Bachelor of Arts: New Media Design May 2017
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - Present
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Delivered 32% increase in overall program growth for a flagship partner by launching and optimizing key acquisition channels, paid social and email.
Spearheaded the development of a new programs from ideation to launch, encompassing brand creation and visual asset design.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Engaged with external vendors and freelancers, ensuring timely project completion and adherence to company standards.
Developed and implemented EMOB strategies to stimulate engagement for early-stage card holders.
Led various cardholder events and directed in-person promotional events to boost product awareness and drive acquisitions.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Built strong relationships to ensure long-term collaboration and business growth.
Roohan Realty
Graphic Designer | Marketing Specialist | Photographer | Videographer
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
LEADERSHIP QUALITIES
Former collegiate athlete with a passion for digital marketing, graphic design across all forms, website design, UI/UX, and professional photography (FAA Drone Certified).
Four-year full-time student athlete
Attended DIII World Series 3 of 4 years, while earning the SUNYAC All-Academic Team
NCAA National Champion 2015
LEADERSHIP QUALITIES
Former collegiate athlete with a passion for digital marketing, graphic design across all forms, website design, UI/UX, and professional photography (FAA Drone Certified).
Four-year full-time student athlete
Attended DIII World Series 3 of 4 years, while earning the SUNYAC All-Academic Team
NCAA National Champion 2015
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - Present
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Delivered 32% increase in overall program growth for a flagship partner by launching and optimizing key acquisition channels, paid social and email.
Spearheaded the development of a new programs from ideation to launch, encompassing brand creation and visual asset design.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Engaged with external vendors and freelancers, ensuring timely project completion and adherence to company standards.
Developed and implemented EMOB strategies to stimulate engagement for early-stage card holders.
Led various cardholder events and directed in-person promotional events to boost product awareness and drive acquisitions.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Built strong relationships to ensure long-term collaboration and business growth.
Roohan Realty
Graphic Designer | Marketing Specialist | Photographer | Videographer
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
DIGITAL MARKETING CERTIFICATIONS & EXPERIENCE
Proficient in Figma, Framer, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Adobe After Effects, Amazon QuickSight, LogRocket, AirTable, Textedly, Trak.io and WordPress, Mailchimp, GoDaddy
DIGITAL MARKETING CERTIFICATIONS & EXPERIENCE
Proficient in Figma, Framer, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Adobe After Effects, Amazon QuickSight, LogRocket, AirTable, Textedly, Trak.io and WordPress, Mailchimp, GoDaddy
Concerto Card Company Austin, TX
Lead Graphic Designer | Marketing Manager April 2022 - Present
Responsible for acquisition and existing customer marketing strategies and execution, with an emphasis on product development, creative development, and program optimization.
Managed partnerships across 28+ professional sports leagues and other major corporations, including, MLB, NBA, NHL, PFL, PayPal, and Fisher-Price.
Developed go-to market strategies, including onboarding experiences, applications flow (with pre-qual capabilities), and partner branded marketing material.
Delivered 32% increase in overall program growth for a flagship partner by launching and optimizing key acquisition channels, paid social and email.
Spearheaded the development of a new programs from ideation to launch, encompassing brand creation and visual asset design.
Collaborated closely with partners to meet brand standards and guidelines set by each partner.
Engaged with external vendors and freelancers, ensuring timely project completion and adherence to company standards.
Developed and implemented EMOB strategies to stimulate engagement for early-stage card holders.
Led various cardholder events and directed in-person promotional events to boost product awareness and drive acquisitions.
Worked in tandem with the data team to ensure accurate tracking of all digital assets and provided partners with detailed performance reports, including insights and recommendations.
Developed lead generation tactics using text to apply in-stadium, to support a 1st party data strategy.
Produced all marketing design assets, including landing pages, applications, digital ads, in-stadium ads & paid social.
Built strong relationships to ensure long-term collaboration and business growth.
Roohan Realty
Graphic Designer | Marketing Specialist | Photographer | Videographer
Manage marketing strategy and execution, primarily focused on delivering lead generations. Responsibilities include strategic planning, website management, brand awareness, original content creation, and delivery of performance reports.
Develop numerous marketing programs (logos, brochures, flyers, newsletters, infographics, presentations, and advertisements), exceeding the expectations of our clients and agents.
Excellent project management skills, managing multiple projects, creative and approvals, with aggressive timelines.
Spearhead the creation, coordination and tracking of marketing collateral and individual agent projects.
Ability to intake feedback and adjust creative in real time for print and digital; production-ready graphics.
Lead agent training, which includes industry reports/market research, creating marketing assets for listing presentations.
Design, manage and send multiple email campaigns on a weekly basis (design, proofing, testing, deployment, list management, reporting).
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Interested in connecting?
Let’s talk projects, collaborations, or anything design!