Angels Clubhouse Rewards Mastercard®
Creating an immersive fan experience through detailed design, intuitive user interfaces, and targeted marketing strategies
Role
Marketing Creative Lead
Industry
Financial Services
Duration
6 months
Stage 1. Market Research and Analysis
Conducted in-depth market research to understand fan behavior, preferences, and trends within the sports and financial services industries.
Analyzed the competitive landscape and gathered insights to define project goals and align the design and marketing strategies with the needs of Los Angeles Angels fans.
Stage 2. Concept Development and User Flow Design
Developed initial design concepts and user flows to create a seamless and engaging experience for the Los Angeles Angels Clubhouse Rewards Card.
Created detailed wireframes and user journey maps to ensure intuitive navigation and interaction.
Stage 3. UI Design and Prototyping
Designed high-fidelity prototypes in Figma, focusing on user interface elements that reflect the Los Angeles Angels brand and enhance user engagement.
Produced visual assets, including digital and print materials, ensuring consistency with the overall brand identity and communication goals.
Stage 4. User Testing and Iteration
Conducted user testing sessions to gather feedback on the prototypes, identifying areas for improvement and refining the design based on user insights.
Iteratively improved the user interface and overall experience, ensuring the final product meets the needs and expectations of fans and cardholders.
Stage 5. Final Handoff and Program Launch
Prepared comprehensive design specifications and assets for handoff to developers, ensuring a smooth transition from design to implementation.
Implemented text-to-apply in-stadium campaigns, in-stadium direct mail promotions, and paid social media campaigns to drive engagement and adoption of the Los Angeles Angels Clubhouse Rewards Card.
Working on the Angels Clubhouse Rewards Program allowed me to leverage my expertise in design and marketing to create a product that truly resonated with fans. Gathering feedback from cardholders at events was instrumental in refining the application flow and enhancing the user experience. Each fan base and team responded uniquely to ad placements and different ads, depending on the stadium and fan culture, which required a tailored approach. Collaborating closely with stakeholders and the development team ensured that our design visions were effectively realized. The project sharpened my attention to detail through the creation of high-fidelity prototypes and adherence to brand guidelines. Overcoming challenges and making continual improvements resulted in a well-crafted product that engaged fans and brought them closer to the game.
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